Posted by
Bill Cherry on Friday, February 20, 2009 12:33:37 AM
I figure guys my age and older owe a lot to Hugh Hefner.
And it disturbs me when those who came after us simply don’t realize, much less understand, his enormous contributions.
Prior to the first issue of “Playboy,” which reached newsstands in December 1953, men’s magazines, if they were anything other than about sports, automobile mechanics or woodworking, were primarily on the trashy side.
Let’s start with “Police Gazette” and count them off from there.
Most, printed on newsprint with poor art, graphics and composition, featured mindless articles thats purpose was a shallow attempt to stimulate libido, and with photos of girls standing on their tip-toes obviously with poking-chests the product of Frederick’s of Hollywood bullet bras.
Esquire attempted to be the men’s magazine bible, but it was so stodgy that it missed the mark.
So Mr. Hefner took it upon himself to design and produce a graphically artistic men’s magazine, and print it on slick paper, slick paper just like “Town and Country,” “Vogue,” and “Vanity Fair” were.
He found known experts to write about jazz and theater and cars and cooking and manners and how to dress. He added photographs of young women who could have easily lived next door to Ozzie and Harriet Nelson. Maybe next door to me, too.
There were short stories by the same writers who were frequently published in the “New Yorker” and “Harpers.”
There were business essays by one of the world’s most-wealthy, J. Paul Getty.
Mr. Hefner made sure men discovered jazz critic Leonard Feather, humorist Shel Silverstein and cartoonist Gahan Wilson. We found out for ourselves that art could be something more relevant for us than the Mona Lisa because of the excitingly colorful paintings of artist Leroy Neiman.
Somewhere in the ‘60s, Mr. Hefner researched and wrote “The Playboy Philosophy.” It discussed and drew supported conclusions on sex, religion and politics. It caused readers to think, evaluate and debate. Many, for the first time, determined precisely how they felt about some matters of life. Some agreed with Mr. Hefner; others didn't. Nevertheless "Playboy" was the genesis for a long overdue debate.
Dr. Steven Watts is the chairman of the history department at the University of Missouri in Columbia. If my math is correct, he and “Playboy” were both born circa 1953.
Professor Watts wrote Mr. Playboy: Hugh Hefner and the American Dream. Rather than talk about and discuss what Mr. Hefner brought to readers like me, readers who were at least teenagers in 1953, the story Professor Watts preferred to weave was about the shallow romantic life that Mr. Hefner has led for more than fifty years.
I think Professor Watts’ book is a disservice to Mr. Hefner, and I’m inclined to think it is because he was never a boy much less a man before Mr. Hefner took it upon himself to teach males how to be cultured.
Perhaps someday some insightful older author will tell the important Hugh Hefner tale.
Until then, thanks Mr. Hefner.