Posted by
Bill Cherry on Monday, May 05, 2008 11:08:36 PM
For the majority of my life I've been a voracious reader....
When we were children just learning to read, we were introduced to what was the first free public library
in Texas, Galveston's Rosenberg Library.
There was a wonderful children's librarian there, Miss Emma Lee, who devoted
her time and talent to showing Galveston kids the wonders of a library, and the pleasures of reading.
I've never been much for novels. Instead, I read about people, places and events. And I read self-
improvement books.
Harry and Christine Beckwith have spent most of their adult life dreaming up advertising and marketing
schemes. With that came speeches on how to do it, and from that came several books that tell it to
those who weren't invited to hear their talks.
Their latest one is titled
You, Inc. Now for whatever reason, that's
not an original title. There appear to be several other books published
in the past with the same catchy name. Nevertheless, this one's worth
reading.
Those interested in the components of marketing and selling, if they
pay careful attention to the lessons and explanations talked about in
You, Inc. are sure to find new meaning in how to sell -- first themselves,
then and only then their product or service.
The book cost about $24 and you can already find used ones on Amazon.com.
Get a copy, read and study it. Take your time. Savor each sentence and thought.
And then let us know what you think.
BILL CHERRY, REALTORS
DALLAS
214 503-8563
Our 43rd Year Selling Texas