BILL CHERRY, REALTOR-BROKER, DALLAS

By Dallas Realtor Bill Cherry


Have you ever noticed that many of the catalogs you get in the mail from, say, Pottery Barn, are the same catalog with a different cover? I got the same catalog from Williams- Sonoma last week but with different covers. The insides were exactly the same.

And how about products in the super market that have the same formula and manufacturer, but the bottles or boxes say the contents are for different applications?

And then there's the toilet bowl cleaner/disinfectant made by Clorox that costs about a buck a bottle, but the exact same formula is packaged by another manufacturer as a mold cleaner. His product sells for three bucks. Same stuff inside, same quantity.

So I started thinking today, what lesson can I as a Realtor and my clients as home sellers learn from this?

There is a very valuable message here...an idea that has been tested over and over at someone else's expense.

I have my ideas, but I'm far more interested in yours.

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